The Blue Whale is the largest animal on earth but lives almost exclusively by eating one of the smallest. I wonder if this obscure fact holds any wisdom for modern business? The new Job act could potentially change the way start-up investments and loans are made. Suddenly, crowd-funding websites like "kick starter" and "Indiegogo" are receiving major press for their potential to jump-start the economy and finance small, or even large businesses. The principle is simple. Finding that "big catch" investor is a difficult and risky operation, but there are plenty of people willing to contribute a smaller amount toward a promising new product or service.
We at The HOMERprogram are investigating the potential of this new form of funding as a new way forward. If you have been interested in small business investment, what does this mean for you? Potentially, even a small investment could earn you a share in The HOMERprogram's early stages. Stay tuned as we investigate further and keep moving forward!